“Chipotle Doesn’t Support Florida’s Tomato Pickers? Say It Ain’t So, Steve.”

Try to imagine a situation in which someone whom you deeply care about — a friend, a family member, a co-worker — is doing something wrong and totally out of character, say cheating on his wife, gambling away his children’s college funds, stealing from his employer. Now, imagine how you would react to his bad behavior. Chances are, if you really care about this person, you wouldn’t ignore it; you would confront him about it, right? You would probably tell him how much he means to you, and that you don’t want to see him or the people in his life get hurt as a result of his actions. Maybe you would even organize an intervention.